Friday, July 20, 2012

Prada Menswear Goes Steampunk This Fall

Prada has recently launched its Fall/Winter 2012 ad campaign for their menswear—which features a stunning collection of steampunk inspired clothing—modeled by Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe.

According to Prada’s website, “The campaign—shot by David Sims—layers different codes of dress in a subtle parody of power and role-play.”

Exaggerated poses and conspiratorial glances hint at the game, a palm solemnly placed on the heart or into a pocket with precise formality.”

Modeled by four of Hollywood’s leading men, one can imagine them smoking cigars, drinking brandy and playing a game of cards while discussing gentlemanly affairs.


[via Prada]

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